It has been an off-season full of change for Jets quarterback Aaron Rodgers.
After spending the first 18 seasons of his career with the Green Bay Packers, Rodgers was traded to the Jets, signifying the end of an era.
That would prove to not be the only end of an era for Rodgers this off-season. On Tuesday, Sportico reported that State Farm and Rodgers have ended their partnership, spanning back more than a decade.
EXCLUSIVE: Aaron Rodgers, State Farm Part Ways
Rodgers and State Farm started working together in 2011, and the deal was one of the most lucrative endorsements for any NFL player.https://t.co/HI03negvpt
— Sportico (@Sportico) August 22, 2023
Rodgers first started appearing in State Farm commercials in 2011 and his famous championship belt touchdown celebration was turned into the “Discount Double Check” for the company. He would go on to appear in nearly a dozen more State Farm commercials over the years, evolving into one of the most lucrative and long-lasting endorsement deals in recent memory.
State Farm supported Rodgers and kept him as a spokesperson despite some of his controversial COVID-19 comments in 2021.
“We don’t support some of the statements that he has made, but we respect his right to have his own personal point of view,” a spokesperson for the insurance giant told Sportico at the time.
State Farm confirmed the news to Sportico on Tuesday saying in an email, “We wish Aaron the best in his future endeavors.”
State Farm will likely turn its full attention to Patrick Mahomes to replace Rodgers as their main pitchman, now. Mahomes has been appearing in State Farm commercials already for the past couple of years.